Fred Laury - New Zealand-based Technology Leader & Digital Executive

Technology
Leadership
Digital
Transformation

FRENCH BY BLOOD, KIWI BY HEART

Originally from Lyon in the south-west of France, I made the life-changing decision to move to Aotearoa New Zealand in 2004. I have not looked back since - this place is truly my home.

Ranked 4th at the 2023 CIO50 NZ Awards, I'm passionate about bringing people and technology together to create exceptional digital experiences. With a knack for execution, l've built high-performing teams that thrive in times of transformation.

Outside of work, I'm all about embracing life. You'll find me soaking up the outdoors, smashing out workouts at my CrossFit box and cheering on rugby matches. And when duty calls, I happily don the hat of Uber driver for my two teenage daughters.

From France to AotEaroa New Zealand

I have more than 20 years’ experience across various industries such as Telecommunications, FMCG, Transport, FinTech and Entertainment, and have held senior leadership roles with some New Zealand iconic organisations. Notable positions include Chief Digital Officer at TAB New Zealand and GM Technology & Chief Information Security Officer at Air New Zealand.

My leadership style is based upon teamwork, openness, integrity, authenticity, empathy and having fun, and I have a track record of fostering a positive & inclusive team culture and empowering people to reach their full potential.

I hold a Postgraduate Diploma in Business Administration from the University of Auckland and have also attended executive education programmes at Stanford d.school and Harvard Business School.

Experienced in Digital Strategy & Transformation, Product & Application Management, Platform Engineering, IT Operations and Cybersecurity.

PURPOSEs

Personal

Leave whatever jersey I wear - husband, dad, leader, colleague, friend - in a better place

Professional

Positively contribute to NZ Inc. and make Aotearoa New Zealand an even better place to live, prosper and thrive

Leadership

Succeed as a team. Help those around me achieve more than they’d ever imagine.

EXPERIENCE

Chief Digital Officer, New Zealand

Entain Australia & New Zealand

June 2023 - December 2023

After the strategic partnership between TAB New Zealand and Entain AU & NZ became effective on 1st June 2023, I continued to lead the Digital team in New Zealand to ensure a seamless integration/transition from a people perspective and to oversee the migration to Entain from a technology perspective.

Chief Digital Officer

TAB New Zealand

August 2022 - May 2023

I led the Digital team and was accountable for digital strategy and delivery of betting products and superior customer experience through digital channels.

Key accomplishments:
- Member of TAB NZ’s Executive Leadership Team which negotiated and concluded a strategic partnership between TAB New Zealand and global wagering operator Entain. This transformational partnership will greatly enhance the long-term viability of New Zealand racing and sport by delivering substantial uplifts in payments to racing codes and sporting organisations across 25 years, while also significantly stepping up harm minimisation & safer betting efforts to provide a superior & safe customer experience to Kiwi punters
- Significant CX improvements on mobile app, which resulted in a 11% YOY increase in the number of customers placing a bet through TAB NZ’s digital channels

Senior Director, Platform Engineering

Visa

October 2020 - July 2022

I led the Platform Engineering team of Visa Spend Clarity for Enterprise (formerly known as Fraedom, acquired by Visa in 2018 and now part of Visa Business Solutions), a SaaS platform providing corporate credit card management products to many of the world’s premier banks, and was responsible for the definition, maintenance and successful implementation of the technology strategy and the delivery of Platform services to internal and external stakeholders.

Key accomplishments:
- Leading the platform integration of Fraedom into Visa, which culminated in Fraedom being fully integrated within Visa Business Solution
- Definition of a new Public Cloud strategy & associated execution roadmap, leveraging AWS as infrastructure provider for platform modernisation

Senior Manager, Operations & Corporate Applications

Air New Zealand

January 2020 - October 2020

I was responsible for the end-to-end lifecycle (from strategy through to 24x7 operations & support) of all Air New Zealand’s applications supporting the airline's Operations and Corporate business areas, i.e.:
- Operations Applications: Airports & Cargo, Flight & Connected Aircraft, Pilots & Crew and Engineering & Maintenance
- Corporate Applications: HR, People & Safety, Finance/Payroll, Supply Chain and Property

During my tenure, I led the team through turmoil and uncertain times as a result of the COVID-19 pandemic, with no negative impact nor disruption to operations.

Senior Product Manager, Airports & Productivity

Air New Zealand

March 2018 - January 2020

I was responsible for the strategy, delivery and day-to-day operation of a number of Digital products and services aimed at enhancing the customer and employee experiences, i.e.:
- Airports products: Front of House (valet parking/check-in/bag drop/lounges/boarding) and Back of House (bag reconciliation/ramp operations and cargo)
- Productivity products: Collaboration & Communication, Workplace Services/End-User Computing, Automation and Identity & Access Management

Key accomplishments:
- Strong focus on transforming the check-in experience by leveraging data insights and aligning customer experience across airports’ products (i.e., kiosks, bag drop); this resulted in significant CX improvements and for the first time, 100% self-service in one day in any of Air New Zealand port
- Significant improvements in On-Time Performance (OTP) by leveraging data insights and implementing an Artificial Intelligence (AI) proof-of-concept to analyse aircraft turnarounds in real time and offer predictive analysis to better manage turn and ground operations (link here)
- Significant increase in Cargo revenue in FY19 directly attributed to the implementation of predictive analytics
- 120,000 man-hours saved in FY19 across Air New Zealand through efficiency/productivity gain & process automation

General Manager, Technology (CTO)

Air New Zealand

November 2017 - August 2018

As a member of Air New Zealand’s Digital Leadership Team responsible for bringing the airline’s Digital 2020 vision to life, I led the delivery of enterprise-wide technology strategy outcomes for Air New Zealand. During my tenure, the Technology team delivered significant outcomes across the following pillars:
- “Keeping the lights on” by ensuring reliable and effective operations of Air New Zealand’s IT infrastructure
- Reducing technical debt and reliance on legacy systems by simplifying the IT environment
- Accelerating the adoption of Cloud technology
- Architecting, building and operating agile, sustainable, secure and resilient digital platforms

Key accomplishments:
- Significant reduction in the number of high-severity incidents and open audit findings assigned to Technology
- Delivery of key platform & infrastructure migration projects resulting in the simplification of the IT environment and a reduction of the average age of the IT infrastructure
- Successful contract renegotiations with key software vendors and IT partners which, coupled with other efficiency gains in IT Operations, resulted in significant OPEX savings in FY18
- Development of a new Technology strategy for the airline (5-year outlook) with a strong emphasis on Digital platforms

Chief Information Security Officer (CISO)

Air New Zealand

February 2014 - March 2018

As a Member of Air New Zealand’s Digital Leadership Team, I was responsible for the successful rollout of the airline’s cybersecurity strategy. I also led an ambitious transformation programme which resulted in a significant technology and infrastructure uplift, and delivered outstanding security benefits and a much-improved security posture.

Key accomplishment:
- Air New Zealand won the 2016 iSANZ ‘Best Security Project/Initiative’ Award for its Information Security transformation programme

Security & Risk Specialist

Fonterra

September 2010 - February 2014

I led the development and maintenance of Fonterra’s Enterprise Security Architecture and IT Risk Management framework.

Principal Security Architect

Telecom New Zealand

June 2007 - September 2010

I led the development of Telecom’s Enterprise Security Architecture & Framework, and provided internal consultancy services to various business units.

SKILLS

Leadership

Who we are is how we lead

SERVANT LEADERSHIP

Ability to build high-performing teams with a strong culture & team ethos through fostering “cultural architects” and creating a common sense of purpose. Track record raising team engagement and supporting co-workers in their personal growth and professional development through mentoring and/or coaching.

Strategic Thinking

Forward-thinker. Ability to articulate business outcomes through storytelling and develop associated actionable strategies.

Customer Obsession

Ruthlessly focused on understanding customer needs and ways to meet those needs

Achievement Oriented

“Get stuff done”. Outcome-driven. Bias for action.

Strong Commercial Acumen

Excellent knowledge of the NZ Digital & Tech market. Strong financial discipline. Ability to create value for customers.

Communication

Excellent verbal & written communication skills. Ability to communicate effectively at all levels of an organisation, incl. Board and C-Suite.

Relationship Building

Ability to build strong partnerships and collaborate with, influence and gain trust & commitment from stakeholders

Digital

Building a great customer experience does not happen by accident. It happens by design.

Digital Transformation

Ability to lead organisations through Digital transformation and organisation changes. Fluent with key Product Management concepts such as Agile methodology and customer centricity.

infrastructure, platforms & IT Operations

Experience leading large infrastructure and applications teams with a focus on resilience & operational excellence

Innovation

Advocate for solving business pain-points through innovative technology solutions

Data & Analytics

Strong advocate for leveraging data insights to make informed decisions and deliver business value

Cybersecurity, Privacy & Risk Management

Strategy, awareness & education, compliance & assurance, governance, delivery and security operations & incident response

What they say about me

"Fred, thank you for your outstanding leadership in 2022 and the first half of 2023. It has been a career highlight working together. You took on an incredibly daunting challenge given how broken our digital portfolio was, whether it be the strategy, structure, systems, process or vendor relationships. Rather than see problems, all you saw was opportunities.

The way in which you so enthusiastically threw yourself into supporting myself and the Board to create a world class business out of New Zealand has been inspiring to those around you. Your ability to clearly articulate a vision, why success at pace is important and to take your peers and your team with you, has been great to watch. Keep leading with the passion, energy and pragmatism that you have shown at TAB NZ.

I look forward to seeing your career flourish and fully expect to see you transition from CDO to CEO in another industry one day."

FORMER CEO, TAB NZ

"I have found Fred to be very action oriented and very pragmatic, which means he is able to get things done and they are the things that we value getting done. […] I think he is a real asset for Digital and one worth continuing to invest in."

GM Finance, Air New Zealand

"Fred is a highly effective Business Partner. He has brought real drive and dynamism to his team that was not present before. […] Fred has worked hard to understand the demands of Airports and has done a wonderful job in getting his stakeholders trust and support. For the first time in my 6 years at Air New Zealand, I feel like Digital is actually delivering to our needs. Fred is a credit to Digital and I think of himself as the CIO of New Zealand’s biggest ground handler."

FORMER GROUP GM AIRPORTS, AIR NEW ZEALAND

“Fred is a natural leader and empowers his team well. He has a great mix of humility, subject matter intelligence and creativity and I have nothing but praise for his leadership style, especially the inclusive nature of his interactions and non-hierarchical approach. Fred always executes with excellence, from presentations, framework implementations or involvement in the detail of projects. Fred demonstrates the leadership behaviours which inspire - I believe he is an exemplar of what good Air New Zealand leaders should be.”

former Manager Cargo Commercial & Ventures, Air New Zealand

A PROFICIENT SPEAKER

I shared my insights at numerous domestic and international conferences, reflecting my thought leadership in the cybersecurity, technology and digital spheres.

June 2023

2023 CIO, Digital Transformation & Data NZ Summit

Auckland
Oct 2021

2021 AWS Asia-Pacific Training & Certification Summit

Online
Aug 2017

2017 RiskNZ Conference

wellington
july 2017

2017 Nelson Tasman Chamber of Commerce Aspire Conference

nelson
may 2017

2017 Star Alliance Information Security Forum

brussels, belgium
oct 2016

2016 Advance Cyber Security Summit

wellington
Oct 2015

2015 Aviation ISAC Summit

HENDERSON, NEVADA, US
may 2015

2015 Star Alliance Information Security Forum

chicago, illinois, us

LIFE BEYOND WORK

I enjoy rugby, CrossFit and outdoor activities, reflecting my commitment to a balanced, healthy lifestyle.

EDUCATION & DEVELOPMENT

LANGUAGES

ENGLISH

FLUENT

FRENCH

FLUENT

te reo māORI

BASIC
2023

Company directors course

New Zealand’s Institute of Directors

2023

transforming customer experiences

Harvard Business School Executive Education

2019

mahi Rangatira leadership programme

Air New Zealand

2018

te pokaitahi (rumaki, reo rua) (te kaupae 2)

The Whare Wānanga O Awanuiārangi

2017

Design Thinking & leading innovation

Stanford d.school (Hasso Plattner Institute of Design) Executive Education

2016

Accelerated development centre

Air New Zealand

2016

Master coaching programme

Air New Zealand

2015

leadership everyday programme

Air New Zealand

2011

postgraduate diploma in business administration

Business School, University of Auckland

2001

Masters degree in electrical engineering

INSA (National Institute of Applied Sciences), Lyon, France

1995

Baccalaureat Scientific series with Honours

Lycee Jolimont, Toulouse, France

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